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Berlín is one of Mr. Rojas’s farms. It is located in the Junín municipality, near the town of Rubio, where 8 hectares of land are covered with 45,000 coffee trees shaded by guamo and banana trees. Alfredo was raised on a coffee farm by his maternal grandparents, who instilled in him a love and passion for cultivating coffee. The Berlín farmland dates back to the late 1800s when it was owned by German families who grew and exported coffee to Europe. Berlín was an abandoned farm that required significant effort and investment to renovate it into a specialty farm. It has now produced offerings that recently achieved excellent scores in the Venezuelan coffee competition at EICEV. It has the infrastructure to process its coffee as washed, honey, natural, and to add prolonged fermentation and oxidation steps.

Mr. Alfredo is a lawyer who takes an entrepreneurial approach to his coffee business. He sells seeds from his Monte Carlo trees to other farmers and operates a coffee shop and roastery in Caracas. He has invested in processing facilities and implemented heavy intercropping. He chooses not to use chemical herbicides. His goal for the farm is to continually optimize the land and farming practices to enhance both quantity and quality while minimizing environmental impact. This goal is part of the culture he has cultivated around his farms—a respect for the generations of farmers who have inspired him and a desire to be an example to other coffee farmers. The atmosphere on his farm is filled with enthusiasm and respect for his roots.